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  • email marketing recruitment

    It might sound like just another thing you’re told you “should” be doing. There's always something to add to this list and email marketing might seem like another digial fad. And the way most people go about "email marketing", that would be exactly right. If we're talking about churning out the same old email as everyone else, email is a terrible idea. As a client recently said to me, “I don’t need anything except my phone – that’s the only tool I need to run my agency”. From where I’m looking, email marketing is one of the most powerful and most overlooked channels for recruitment agencies. Let’s be clear, sending an email every six months to tell people all about